iNTOUCH STUDiO™ is a boutique design + creative studio based in London.
Creative Direction
Design + Art Direction
Brand + visual Identity
Design + Art Direction
Brand + visual Identity
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ASICS Tokyo Olympics Collection
Art Direction
Typography
Ahead of the Tokyo Olympics, ASICS needed a way to spotlight the innovation behind their performance footwear—speaking to both elite athletes and design-conscious fans.
/// THE CHALLENGE
Each shoe had its own identity and technical focus, but existing materials didn’t make those differences clear—leaving consumers without an easy way to compare or connect.
/// THE SOLUTION
We created a custom typographic system inspired by the unique traits of each shoe, paired with a modular factsheet layout that turned technical specs into clear, visually engaging stories across retail and digital.