iNTOUCH STUDiO™ is a boutique design + creative studio based in London.
Creative Direction
Design + Art Direction
Brand + visual Identity
Design + Art Direction
Brand + visual Identity
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BBC Podcasts
Art Direction
Design
Working with the BBC Studios Creative team, we were tasked with defining a distinct identity for BBC Podcasts—something that stood apart from the broader BBC brand, but still carried its editorial weight and credibility.
/// THE CHALLENGE
With an ever-expanding catalogue spanning genres, tones, and formats, the identity needed to be flexible enough to adapt—while still feeling unified and recognisably BBC.
/// THE SOLUTION
We built an adaptive design system centred around the visual language of sound. Using audio waveforms as a core element, the identity flexes to match the mood and character of each podcast—making the platform feel dynamic, responsive, and always connected to the stories it tells.