England Football
Art Direction
Design
Illustration/// THE CONTEXT
Ahead of the World Cup, The FA needed to turn a run of Wembley friendlies into unmissable moments for everyday fans and families, celebrating the stadium as the national home of football.
/// THE CHALLENGE
With no tournament drama at stake, the challenge was emotional—how to make a string of “just friendlies” feel like occasions worth buying a ticket for.
/// THE SOLUTION
We built a campaign that elevated Wembley itself as the icon, using film, in-stadium content, and social storytelling to transform routine fixtures into must-see nights under the arch.