iNTOUCH STUDiO™ is a boutique design + creative studio based in London.
Creative Direction
Design + Art Direction
Brand + visual Identity
Design + Art Direction
Brand + visual Identity
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Google DeepMind Black+
Creative Direction
Design
At Google DeepMind, the Black Plus ERG was created to provide a safe, inclusive space for employees of Black and mixed diaspora backgrounds to connect, share experiences, and celebrate their cultures.
/// THE CHALLENGE
The goal was to design a visual identity that reflected the depth and diversity of the Black diaspora—without relying on clichés or cultural stereotypes. It needed to feel modern, inclusive, and in step with DeepMind’s progressive, tech-focused vision.
/// THE SOLUTION
We designed a vibrant identity centred around an ever-evolving gradient, symbolising the broad spectrum of Black identities. Paired with a clean, tech-forward aesthetic, the result feels both bold and contemporary—building a sense of pride and belonging within the ERG.