Louis Vuitton [Extended]

Creative Direction
Design
Art Direction
Typography

/// THE CONTEXT

Louis Vuitton has long balanced storytelling and craftsmanship, bridging tradition with innovation. Inspired by the brand’s podcast, Louis Vuitton [Extended], we imagined a physical artifact that would expand its audio world—offering a collectible, tactile extension of the Maison’s cultural output.

/// THE CHALLENGE

In a luxury landscape dominated by digital, the question was: how do you bring listeners back to the physical—without losing the fluid, modern spirit of a podcast? The aim was to turn ephemeral content into something lasting, desirable, and culturally relevant.

/// THE SOLUTION

We concepted a high-end print edition of Louis Vuitton [Extended]—a coffee table book where each episode is introduced with a translucent acetate page, bespoke cover art, and a QR code linking to the audio. The result is part archive, part objet d’art: tactile, timeless, and seamlessly connected to the digital world.