ThirtyFree
Brand Identity
Creative Direction
Design + Illustration/// THE CONTEXT
ThirtyFree, a mindfulness-led consultancy, came to us with a clear mission: to put joy, clarity, and emotional intelligence at the heart of how they show up in the world.
/// THE CHALLENGE
In an industry full of sameness—where brands often say they’re friendly but rarely feel it—they needed a visual identity that stood out, without losing professionalism or purpose.
/// THE SOLUTION
We created a playful yet refined identity system, built around custom-created expressive illustrations, tactile type, and their “Three Peas” philosophy. The result brings warmth, structure, and personality across digital, print, and merchandise—capturing the spirit of the brand in every touchpoint.